When it comes to hospitality marketing, especially search engine optimization, the competition is tough! The biggest challenge is you end up vying for a spot with bit sites like Yelp and TripAdvisor. We live in a beachside tourist driven community. Locals know about this restaurant and repeat vacationers know about this local restaurant. This presents us with challenge number two, showing up for highly competitive general search terms.
We have what we call an “unformula-formula”. Meaning, we use all white-hat SEO methods to get results for our clients. (Yep, no black hat here, never have, never will, never-NEVAH!) So, the “formula” are those SEO methods that include a multi-faceted approach.
The “unformula” part is our creative and authentic approach. We view our clients businesses as our businesses. Of course, their success is our success and vice-versa. The real point though is we get to know the people behind the business. We get to know the customers and clients of that business. And from there build content and digital marketing strategy’s that reach an audience. By creating content and executing strategies on many platforms, we create messages that are not crafted for search engines but for the customers. Quality, useful content is where success happens and the results prove it!
Our boutique shop is open to new restaurant marketing business in the Myrtle Beach, Wilmington, Florence, Mount Pleasant, and Charleston area. Our approach to SEO covers many spectrums and our digital marketing options, from amazing social media to email marketing, means we can help on many levels on a project or monthly basis.