When a client offers something of high-value marketing that service or product can be challenging due to the level of competition and the marketing dollars the competition will spend. Like dentistry marketing, medical marketing is no different.
This particular client is in an even more competitive field AND in a highly competitive geographic location, Colorado. What makes cosmetic surgery marketing extra competitive? It is the scope of the search that people do when looking for cosmetic surgery and the scope of competition. If you are competing for the word “Botox” you are competing with more than other medical offices, you are competing with salons, days spas, even diet clinics.
There’s nothing we like more than a good challenge.
A key part of SEO planning is researching terms that potential clients use. What might be a part of the industry lexicon is not necessarily a part of how the client searches. We do a lot of research and review to determine the best keywords for a client SEO plan. THEN, we implement our holistic SEO ATTACK.
If you are looking for an experienced medical marketing company, Mad Ladder Studios is it! Call us to discuss our experience in medical web design, social media for your medical practice and digital strategy for your medical office.