It all starts with a great story. How to you tell a great story? Simple… follow PASSION.
Clay Livingston, the owner of Carolina Boat Brokerage, is clearly passionate when it comes to selling your boat. Upon fliming this promo video, building his website and speaking with numerous happy clients, we’ve discovered that Clay can actually “Sell Your Boat Fast,” while saving you time, money, and headache. Mad Ladder Studios also helped rebrand and created a new website experience for Carolina Boat Brokerage. You can learn more about Clay and his company on their new responsive website at https://CarolinaBoatBrokerage.com
To view Carolina Boat Brokerage’s Rebranding and Marketing Project Click Here
About This Shoot:
We filmed portions of this video over multiple days and locations.
• South Litchfield, Litchfield SC
• Reserve Marina, Pawleys Island, SC
• Heritage Marina, Pawleys Island, SC
• Winyah Bay, Georgetown SC
• Front Street, Georgetown SC
• Sampit River, Georgetown, SC
Combining multiple heart-felt interviews over multiple locations is always a little bit tougher when it comes to logistics and planning, but, WOW, what a difference it makes in the final video! Combining true customer testimonials plus business owner interviews is a great way to tell your story while reinforcing what the owner is saying with social proof from real life clients.
We really enjoyed filming this business promotional video with Clay and we really got to enjoy the beauty that surrounds us here in Pawleys Island South Carolina. Mad Ladder Studios is privileged to call this place home and we love capturing our area on film! One of our coolest aspects of this shoot was definitely filming from a second boat for many of the Winyah Bay shots. We were following the beautiful Sportsman boat in a Sea Ark Aluminum boat, which presented some challenges but also some exhilarating moments. You try launching an expensive drone from a moving landing pad in the middle of the bay, while driving and battling the conditions (wind, waves, currents, boat traffic!) haha! Great times and wouldn’t have it any other way!
Equipment Used on this Shoot:
Directed by: Graham Ladd
But don’t forget… the making of a video doesn’t ensure success. Creating a video is really on half the battle. The second half of the battle is creating a proper sales and/or lead funnel to monetize your new investment.
You need to think of creating a landing page, a proper sales funnel, and also ad campaigns across Google Adwords and social media platforms facebook, instagram, and snapchat. What happens next? You start to see a return on your investment!